In today’s dynamic world, the company’s reputation and recognition play a key role in attracting and retaining talent. A systematic approach to branding allows you to work with the best and create ambassadors from among the company’s employees.
How to build a strong employer brand? What is EVP (employer’s value proposition) and why needs to measure eNPS (employer brand index)? What actions to take when staff engagement falls? How to establish communication channels?
Our HR-manager Kochetova Anastasia received the answers to these questions on June 20 at the event “Engage and Win: in the Wake of World Employer Branding Day 2019 in Lisbon.” Speakers Olga Uzlova (consultant of Jansen Capital Management), Maria Panchenko (HRD of the company Novaya Pochta) told about trends and practical cases of Mars, Facebook, Netflix, LinkedIn, Accenture, Branded.Careers companies; Natalya Khvostova (HRD of the Kernel company) shared practical experience in building the company’s brand in Ukrainian realities.
Thanks to the European Business Association (EBA) and Jansen Capital Management for the excellent organization and the opportunity to discuss the best world practices!