To date, there is no business that would not apply cold sales in its activities. But this method of selling goods and services is not always successful due to strong market competition. How to highlight the strengths of the seller and the company he represents? How to distinguish your company in the buyer’s subconscious against the backdrop of many competitors?
The sales staff of «Energosteel» received answers to these questions and learned a lot of the subtleties of the cold sales technique in an open lecture: Cold B2B Sales, organized by the European Business Association (EBA) together with Sales Generation.
The lecture speaker was Mikhail Gaichuk — founder of Sales Generation, author of techniques «The fear dismissal of the cold calls», «The scale of the best seller», «10 passports to success in building the cold sales department», «6 rules of the cold entrance via social networks». Mikhail shared his personal experience with the audience, spoke about the scale of the cool seller and its components, revealed the main points of success in cold sales, including through social networks.
«Energosteel» thanks the European Business Association for long-term cooperation and organization of educational lectures, which open up many opportunities for the development of each individual employee and the business in general.