{"id":4562,"date":"2019-06-04T09:39:25","date_gmt":"2019-06-04T06:39:25","guid":{"rendered":"https:\/\/energosteel.com\/?p=4562"},"modified":"2019-06-04T12:29:41","modified_gmt":"2019-06-04T09:29:41","slug":"the-text-is-the-business-card-of-the-company","status":"publish","type":"post","link":"https:\/\/energosteel.com\/es\/the-text-is-the-business-card-of-the-company\/","title":{"rendered":"THE TEXT IS THE \u00abBUSINESS CARD\u00bb OF THE COMPANY"},"content":{"rendered":"<p style=\"text-indent: 20px;\" align=\"justify\">High-grade text on the company&#8217;s website is its \u00abbusiness card\u00bb. But not always such content is effective. How to increase the effectiveness of texts? Is it possible to create a positive impression about the company with the help of content? Responses to those and other enquiries were provided by Denis Kaplunov to Energosteel staff at open lecture: How to Write Effective Texts.<\/p>\n<p style=\"text-indent: 20px;\" align=\"justify\">This event was organized by the EBA Management Development Center team together with Denys Kaplunov Studio. Denis Kaplunov is one of the most famous and great copywriters. He shared his long-term experience in sphere of copywriting and useful tips regarding \u00a0writing high-grade and effective texts.<\/p>\n<p style=\"text-indent: 20px;\" align=\"justify\">Energostil thanks the European Business Association for the opportunity to be a participant in such events and for its continuous comprehensive development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>High-grade text on the company&#8217;s website is its \u00abbusiness card\u00bb. But not always such content is effective. How to increase the effectiveness of texts? Is it<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":4557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-4562","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-archive","post_format-post-format-link"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE TEXT IS THE &quot;BUSINESS CARD&quot; OF THE COMPANY<\/title>\n<meta name=\"description\" content=\"High-grade text on the company&#039;s website is its &quot;business card&quot;. But not always such content is effective. 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