{"id":4601,"date":"2019-06-25T11:35:59","date_gmt":"2019-06-25T08:35:59","guid":{"rendered":"https:\/\/energosteel.com\/?p=4601"},"modified":"2019-07-25T14:13:16","modified_gmt":"2019-07-25T11:13:16","slug":"involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon","status":"publish","type":"post","link":"https:\/\/energosteel.com\/es\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/","title":{"rendered":"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon"},"content":{"rendered":"<p style=\"text-indent: 20px;\" align=\"justify\">In today&#8217;s dynamic world, the company&#8217;s reputation and recognition play a key role in attracting and retaining talent. A systematic approach to branding allows you to work with the best and create ambassadors from among the company&#8217;s employees.<\/p>\n<p style=\"text-indent: 20px;\" align=\"justify\"><span id=\":qj.co\" class=\"tL8wMe EMoHub\" dir=\"ltr\">How to build a strong employer brand? What is EVP (Employee Value Proposition) and is it necessary to measure eNPS (Employee Net Promoter Score)<\/span>? What actions to take when staff engagement falls? How to establish communication channels?<\/p>\n<p style=\"text-indent: 20px;\" align=\"justify\">Our HR-manager Kochetova Anastasia received the answers to these questions on June 20 at the event \u00abEngage and Win: in the Wake of World Employer Branding Day 2019 in Lisbon.\u00bb Speakers Olga Uzlova (consultant of Jansen Capital Management), Maria Panchenko (HRD of the company Novaya Pochta) told about trends and practical cases of Mars, Facebook, Netflix, LinkedIn, Accenture, Branded.Careers companies; Natalya Khvostova (HRD of the Kernel company) shared practical experience in building the company&#8217;s brand in Ukrainian realities.<\/p>\n<p style=\"text-indent: 20px;\" align=\"justify\">Thanks to the European Business Association (EBA) and Jansen Capital Management for the excellent organization and the opportunity to discuss the best world practices!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s dynamic world, the company&#8217;s reputation and recognition play a key role in attracting and retaining talent. A systematic approach to branding allows you to<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":4596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-4601","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-archive","post_format-post-format-link"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon\" \/>\n<meta property=\"og:description\" content=\"In today&#8217;s dynamic world, the company&#8217;s reputation and recognition play a key role in attracting and retaining talent. A systematic approach to branding allows you to [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/\" \/>\n<meta property=\"og:site_name\" content=\"Energosteel. Grinding Media Ball Manufacturer.\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T08:35:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-25T11:13:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/\"},\"author\":{\"name\":\"Stas\",\"@id\":\"https:\/\/energosteel.com\/#\/schema\/person\/3d5b1fc2d1cb7c2950e2c4da1f476c74\"},\"headline\":\"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon\",\"datePublished\":\"2019-06-25T08:35:59+00:00\",\"dateModified\":\"2019-07-25T11:13:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/\"},\"wordCount\":189,\"image\":{\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg\",\"articleSection\":[\"All News &amp; Articles. Energosteel Archive.\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/\",\"url\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/\",\"name\":\"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon\",\"isPartOf\":{\"@id\":\"https:\/\/energosteel.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg\",\"datePublished\":\"2019-06-25T08:35:59+00:00\",\"dateModified\":\"2019-07-25T11:13:16+00:00\",\"author\":{\"@id\":\"https:\/\/energosteel.com\/#\/schema\/person\/3d5b1fc2d1cb7c2950e2c4da1f476c74\"},\"breadcrumb\":{\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage\",\"url\":\"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg\",\"contentUrl\":\"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/energosteel.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/energosteel.com\/#website\",\"url\":\"https:\/\/energosteel.com\/\",\"name\":\"Energosteel. Grinding Media Ball Manufacturer.\",\"description\":\"Energosteel. Grinding Media Ball Manufacturer. Steel Grinding Balls.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/energosteel.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/energosteel.com\/#\/schema\/person\/3d5b1fc2d1cb7c2950e2c4da1f476c74\",\"name\":\"Stas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/energosteel.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/85c63a596815e6c2b0c3851183de2d8aa3e1cafd7963229e9cad6e93dee07b42?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/85c63a596815e6c2b0c3851183de2d8aa3e1cafd7963229e9cad6e93dee07b42?s=96&d=mm&r=g\",\"caption\":\"Stas\"},\"url\":\"https:\/\/energosteel.com\/es\/author\/stas\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/","og_locale":"es_ES","og_type":"article","og_title":"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon","og_description":"In today&#8217;s dynamic world, the company&#8217;s reputation and recognition play a key role in attracting and retaining talent. A systematic approach to branding allows you to [\u2026]","og_url":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/","og_site_name":"Energosteel. Grinding Media Ball Manufacturer.","article_published_time":"2019-06-25T08:35:59+00:00","article_modified_time":"2019-07-25T11:13:16+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg","type":"image\/jpeg"}],"author":"Stas","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Stas","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#article","isPartOf":{"@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/"},"author":{"name":"Stas","@id":"https:\/\/energosteel.com\/#\/schema\/person\/3d5b1fc2d1cb7c2950e2c4da1f476c74"},"headline":"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon","datePublished":"2019-06-25T08:35:59+00:00","dateModified":"2019-07-25T11:13:16+00:00","mainEntityOfPage":{"@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/"},"wordCount":189,"image":{"@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage"},"thumbnailUrl":"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg","articleSection":["All News &amp; Articles. Energosteel Archive."],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/","url":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/","name":"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon","isPartOf":{"@id":"https:\/\/energosteel.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage"},"image":{"@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage"},"thumbnailUrl":"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg","datePublished":"2019-06-25T08:35:59+00:00","dateModified":"2019-07-25T11:13:16+00:00","author":{"@id":"https:\/\/energosteel.com\/#\/schema\/person\/3d5b1fc2d1cb7c2950e2c4da1f476c74"},"breadcrumb":{"@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#primaryimage","url":"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg","contentUrl":"https:\/\/energosteel.com\/wp-content\/uploads\/2019\/06\/20190625-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/energosteel.com\/involve-and-win-in-the-wake-of-world-employer-branding-day-2019-in-lisbon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/energosteel.com\/"},{"@type":"ListItem","position":2,"name":"Involve and Win: in the wake of World Employer Branding Day 2019 in Lisbon"}]},{"@type":"WebSite","@id":"https:\/\/energosteel.com\/#website","url":"https:\/\/energosteel.com\/","name":"Energosteel. Grinding Media Ball Manufacturer.","description":"Energosteel. Grinding Media Ball Manufacturer. Steel Grinding Balls.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/energosteel.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/energosteel.com\/#\/schema\/person\/3d5b1fc2d1cb7c2950e2c4da1f476c74","name":"Stas","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/energosteel.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/85c63a596815e6c2b0c3851183de2d8aa3e1cafd7963229e9cad6e93dee07b42?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/85c63a596815e6c2b0c3851183de2d8aa3e1cafd7963229e9cad6e93dee07b42?s=96&d=mm&r=g","caption":"Stas"},"url":"https:\/\/energosteel.com\/es\/author\/stas\/"}]}},"_links":{"self":[{"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/posts\/4601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/comments?post=4601"}],"version-history":[{"count":0,"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/posts\/4601\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/media\/4596"}],"wp:attachment":[{"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/media?parent=4601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/categories?post=4601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/energosteel.com\/es\/wp-json\/wp\/v2\/tags?post=4601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}