Empirical marketing for brands with a character

The actor gets into character and the marketer – into the product.

Olga Nesterenko

Imperceptibly, marketing has permeated all areas of our life. It is difficult to imagine everyday life without choice whether the food or the vehicles, etc. The advertising of products, their popularity and recognition always influences this choice. What remains in the memory of the buyer? What keeps in the client’s subconscious? Why do we choose only one of the two manufacturers of the same product? The answer is simple – it is the brand.

Experience has shown that traditional marketing has faded into the background recently. Empirical marketing comes to replace it. It is a new marketing direction, in which marketers focus on customer experiences, create a link between the brand and consumers.

Energostil thanks the European Business Association for holding an informative lecture together with the NEBO ideas agency: ‘’Empirical marketing for brands with a character’’ that was held on 03/28/2019. Olga Nesterenko shared her experience and skills in the field of marketing with the audience.

Energostil practices this type of marketing. Our company keeps a finger on the pulse and always knows what exactly the buyer needs by conducting continuous technical support for our customers. Common sales of grinding balls is not the goal of our company. We are focused on quality service.

Therefore, our goal is to accompany the client at all stages of the transaction. Therefore, our goal is the client supporting at all stages of the transaction: prior to purchase → purchase → consumption. The buyer is always satisfied. Technical specialists of the company constantly visit customers’ plants, advise on the loading of mills, carry out tests of grinding balls. What does our client get? Client doesn`t lost money and rids of such risks as high grinding balls consumption and split. Our goal is the satisfied customer!