The New Markets: prospects

Albert Einstein once said: “Life is like riding a bicycle. To keep your balance, you must keep moving.” Can these words be applied to the company’s life? Absolutely! Every organization needs to develop continuously in order to keep a “balance” on the market. One of the main factors of the company’s continuous development is the markets expansion.

The expansion of sales geography is the main indicator of growth and development of “Energosteel”. Mastering new horizons, we are showing business activity, a high level of management and European product quality. The decision to expand sales markets is preceded by a marketing research of a potential market in which the company plans to enter. Thus, we analyzed the potential North America grinding media market.

The North American market is the most desirable for any entrepreneur and manufacturer, and the steel grinding balls market is no exception. The volume of the North American grinding media market, including cylpebs, is more than 700 thousand tons per year (14% of the world market). Steel grinding balls account for 550 thousand tons of them (approximately 80% of the North American grinding media market).

The demand for grinding media is increasing every year, because in this continent there is a huge amount of mineral deposits and mines, where grinding balls are one of the most important raw materials for ore processing. For example, North America is one of the largest gold producers in the world with supplying around 16%. The largest gold mining operators such as Barrick Gold, GoldCorp, Newmont Mining and others are located in this region.

To sum up, we can safely state that we will definitely occupy our niche in this grinding balls market in the near future.