EBA How It Works: Media Mix

A media mix is ​​a combination of communication channels that a business uses to achieve marketing goals. The simultaneous use of various information platforms allows to effectively communicating with different audiences and at different stages of promoting a product and/or service. The right media mix will help optimize the company’s advertising budget increase the competitiveness and overall effectiveness of the advertising message. How to choose an effective media mix? The employees of ENERGOSTEEL Company received an answer to this question as part of the Marketing Committee meeting.

ENERGOSTEEL Company thanks to the European Business Association for the excellent organization of the event and Alexey Filanovsky for an interesting presentation of information.